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What do people look for when choosing their Home Inspector? I often find myself asking this question in my head when thinking about ways I can better serve my clients and grow my business.
7 years ago when I first started out in the Home Inspection Industry, I struggled to find things that would “separate myself” from others to make me stand out and ultimately get people to trust me enough to hire me. I tried everything from discounting my fees, to being available on weekends, to working late evenings to accommodate people’s busy lives. And while those things may seem like a great place to start, over the years I have found that those things are not what clients are generally looking for when hiring a home inspector. They want to know how you can benefit them. And rightfully so. They are the ones buying the house, putting a lot of money on the line, and they want to hire people who will help them make an informed decision. Once I finally realized that is the most important thing to focus on, it made “separating myself” from my competition much easier. Every inspector in the history of the industry will say things like: “Oh, I am thorough” ”I show up on time” ”I don’t miss anything” ”My prices are the best” ”I have experience and know what I’m doing” However, there are only a handful of inspectors across the entire State of Louisiana who actually do this full time and stay busy, with me being one of them. That did not happen by mistake. Yes I am thorough, I show up on time, and I do all the other things I just mentioned, but those are things that we as inspectors are supposed to do. Any business in any industry should do those things if they want to be successful. I don’t feel the need to tell anyone that because it is expected of me and I deliver it, every time. So this brings me to the title of this blog post: What makes my company unique? This answer is actually much more simple than I had imagined and here are 3 things I came up with: 1. I strive to be a “one stop shop” when it comes to inspections. I provide 3 types of inspections for my clients: General Home Inspections, Stucco/EIFS Inspections, and Sewer Scope Inspections (also known as Video Plumbing). My goal is to eliminate the need for inspections to drag on for multiple days waiting on multiple different parties to arrive and perform their inspections. By providing all 3 of these commonly requested inspections, I can save my clients money by discounting their fee when they bundle services with me. I can also save their Agents time by being able to do everything at once on the same day. 2. I leverage technology in my inspections. I use speciality tools such as an Infrared Camera to see hidden moisture issues (amongst many other things), speciality type moisture meters for Stucco, Drones, Foundation Elevation Levels, and much more. Even my reporting software is modern and tech savvy, making the reports much easier to read and significantly less alarming. They’re also ready faster and are sent shortly after the inspection ends on most occasions. 3. Service does not stop at the inspection. I provide continued support for my clients and their agents alike. To put it simply: I answer the phone when you call. Based on my experience, these 3 unique points are the keys to success for my business. These 3 things all put the clients best interest first, ensure that I can do a thorough job, and ensure that my clients receive the support and answers that they deserve.
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AuthorSouthern Source Inspections, LLC is your premier home inspection company for Baton Rouge, Mandeville, Covington, Slidell, and New Orleans. Archives
July 2023
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